2019 - Transforming the Financial Times branded content product from a £15k to £150k proposition.  Due to my previous year of success I was rewarded with a salary increase and more scope to work with, the next challenge was to bring the outsourced work in-house to maximise profits. After a successful build of the Italian men’s fashion line Brunello Cucinelli news broke across the company of my teams capabilities which led us to winning internal awards. We created our first £150k bespoke dynamic web page for Zenith Watches, who celebrated their 50th year anniversary using El Primero technology. 

2018 – I was promoted to Senior Creative Manager overseeing the production of Branded content. I redefined the production process by identifying the pitfalls and bringing in solutions such as CMS platform. I expanded my team by recruiting the relevant roles e.g Web developer, Content Uploader. This not only sped up the production line, but transformed the workflow allowing the business to restructure the business proposal several times, introducing more products and putting more focus on bespoke web builds. Within a year the team I managed won an internal award for most impactful new team within the commercial department.

2017 – During recent political storms, from Brexit to the US elections I worked with the Brand, B2B and B2C teams to raise subscriptions for ft.com to record heights. The challenge was retaining current customers and gaining new ones during a time when the trust consumers have for media outlets has been so little. During this time I had to master ways to visually communicate to audiences through various social media platforms and adopt new practices for display ads with the continuous growth of html5. 

2016 – The FT launched a campaign called 'Make the right connections', two of my concepts that I created and animated were used, which later was selected as a finalist in the 2016 Drum Design Awards. I was also promoted to a Senior Designer and given a small team to manage, where I groomed my skills as a line manager. I Scripted and Produced the studio’s first animated commercial, which took my name to board discussions where I was requested to work on animations by the CEO and Senior Management Groups. 

2014/15 – My skills excelled and I was placed on the first video and animation project for the department. I scripted, storyboarded and produced a four minute piece which was used for the Oxford Literacy Festival. Again news started to spread about my skills which prompted the Deputy CEO to rework the incentive programme and reward me for my hard work, this opened the gates for all employees to be eligible for incentives which previously was only for sales.

With the death of swf and birth of html5 I created a solution for the Financial Times Design Studio. While the IAB (Interactive Advertising Bureau) where still looking for a best practice I was able to steer and transition the team by creating templates and training the studio.

2013 – Immediately my skills caught the eye of the Global Brand & B2B Marketing Director and I was appointed to larger projects. I rose to the challenges and my most successful achievement was my sole effort in the branding of the 125 Club and designing the Clubs website. The prestigious membership (which has the likes of Barclays to Google as members) has gone on to host events with guest speakers such as Bill Gates and Kofi Annan.