The development of CPH was informed by research which showed that brand awareness, uplift and association all increase the longer an ad is in view. However, under traditional CPM buys all impressions are valued equally.

CPH attaches the value to those impressions which are delivering the marketing outcome, delivers greater brand impact for each dollar of advertising spend. We needed to create a 3-4 minute animation that explains this in a simple, fun and clear format.The challenge was to write a narrative that accurately describes the technology which does't have a virtual appearance. The story we produced, was to follow the life span of a top secret product from wacky scientists to production.