The Financial Times has unveiled a new “Facts. Truths.” marketing campaign promoting its coverage of the US election as Americans prepare to go to the polls on November 8 while the world watches. Featuring illuminating statistics from its coverage of US issues such as household income, immigration, trade and manufacturing, the campaign underscores how the FT equips readers with insight they can trust.

This fully integrated campaign is visible across print, digital, experiential and out of home, and is complemented by a targeted broadcast and paid media strategy. It supports the FT’s objective to grow its readership and increase engagement with its journalism through high-impact campaigns tied to the news agenda. Much of the creative was produced in-house by its team of designers, working closely with FT journalists to identify notable or surprising facts of consequence to Americans and relevant to the US presidential election conversation.