To produce FT Weekend campaigns that work in both dimensions.

FT acquired advertising space in New York to promote the second phase of their FT Weekend campaign.The site is at the corner of 7th Avenue and 49th Street and provides the FT with an average of four minutes of digital ad space, every 60 minutes. The Task was to fill the space with several themed animations

The new campaign concept  is an order of creative images that make a bold contrast between professionals’ weekday vs. weekend lifestyle, featuring items hand-picked by FT editors e.g 5 Corporate umbrellas representing Monday to Friday, and a beach umbrella representing the weekend.