Next Act a new programme on FT.com that gives advice to senior and retired readers on four key sectors: 

The Product is a partnership between the Financial Times and Auriens. The launch of the product was supported by 

an extensive online and offline marketing campaign.

The marketing strategy was to create a campaign that covered the four sectors. I worked closely with the art director to keep the artwork consistent throughout all digital executions. I liaised with stakeholders to manage their expectations of the animations. 

My main focus was on image optimisation, colour correction, velocity and composition. I was successful matching all the attributes enabling all animations to work harmoniously across platforms.  I deployed the campaign through google doubleclick studio using a combination of HTML5 and video display ads that I had created.